New motorcycle film stars New Mexico

Viewers of the popular film "Wild Hogs" are seeing a lot of New Mexico. And the state's convention and tourism officials are trying to attract more visitors among movie-goers.

"The majority of the film was shot in the colorful former mining town of Madrid," says the Albuquerque Convention & Visitors Bureau. Madrid became a ghost town in the 1800s but was revived with a thriving artists' colony in recent years.

"The open roads, breathtaking vistas, magnificent mountain views, and parking and picnic spots along the way have made this a popular scenic route for tourists, motorcyclists and outdoor enthusiasts," said the CVB.

The Disney Touchstone Pictures comedy stars John Travolta, Tim Allen, Martin Lawrence and William H. Macy as four middle-aged bikers taking a road trip from Ohio to the West Coast.

The Albuquerque area has 310 days of sunshine. It's is already known as the "Hot Air Balloon Capital of the World."

Could motorcycles be next?