Weather or Not...The Canadians are Coming!

In warm winters past, the industry always claimed that a good cold snap or vicious snowstorm was needed to get the phones ringing. But this year, as Ontario sails through one of its warmest winters in history, business has been booming.

Why you ask? I think the market has changed and Canadians have changed too – getting away from winter, even a mild one, is something that has become ingrained, as much for a restful break as an escape from the cold. People are now used to getting away to the south in the winter, they plan for it every year and weather be damned.

I know weather has been the topic of conversation for most of us living in Ontario, but it hasn't deterred our customers. Nor, in fact, has the whole US passport requirement. Perhaps its our Canadian way of being prepared in advance, but we haven't seen any real issues with the new law. In fact, many of our customers had their passports already.